Angels offer a wide range of
services to assist your on-line business. We can provide in-depth
analysis of your internet site, in particular, to ensure that your
website attracts the right audience and is sufficiently targeted to
ensure that consumers are confident that they can trust you and place
orders without problems.
We use our
skills and knowledge to improve your website's visibility and
user-friendliness, as well as ensuring that your customers can place
orders quickly and easily with the confidence that you will deliver
your promises, building your reputation and brand. We can help
you to optimise your code and design to enhance its appeal and ensure
that it is compatible with a range of current web browsers.
tools to compare your search engine rankings with those of your
competitors and to ensure that the keywords which you are using are
likely to target the right audience for your site. We will
provide a range of suggested recommendations on how to improve your
search engine rankings against your nominated keywords, with major
search engines such as MSN and Google. We will include standard
SEO (search engine optimisation) reports, comparisons with your
competitors websites, visitor and trend analysis and can include a
tracking package for all pay per click and advertising banner campaigns
at additional cost.
recommend the right tools for you to use within your organisation to
track visitors as they come to your website, providing information on
who they are, how they got to your site and how they navigate through
your website. We can also provide our own in-house monthly
monitoring service of your website, so that you can assess the impact
of our suggested optimisations, and we can tailor the service which we
provide according to the types of visitor who are attracted to your
then match this against your ideal target audience and provide details
of optimisations necessary to ensure that your customers are led
quickly and easily to your order and payment pages and improve your
sale conversion rates. This will convert your web site traffic to
long term customers who can build up a relationship with you.
closely analyse your web site pages to ensure that they are accessible
to a broad range of users (and compliant with the Disability
Discrimination Act). We will also check compatibility with major
browsers, highlighting where changes are recommended to ensure that
your site is easily useable with many different forms of internet
access. As part of this, we bear in mind the needs of plain
English and ease of navigation, as well as how search engines look
through your website; as well as whether your site is blocked by
parental controls software correctly and how to overcome potential
problems with firewalls and user rights.
access to your website statistics or our own specialist analysis tools,
we can highlight what attracts visitors to certain pages within your
website with suggestions as to why they might not be following pages
through to ultimately place an order with yourself. It is all too
easy to look at your server statistics to discover which pages are
visited the most, but without visitor analytical tools, you cannot
determine how visitors move through your site and which pages tend to
put people off.
mixture of various analytical tools, and the ability to understand a
site from both the consumer and the enterprise point of view, we can
highlight changes which should be made to retain both consumer interest
and trust, and still appeal to your potential business partners.
can look at your marketing campaigns and any advertising which appears
on your website and make recommendations to help improve the conversion
rates and eliminate click fraud. We can advise on relevance and
placement of advertising and provide tools to allow you to track
conversion of customers.
Analysis of Blockages to Sales
knowledge of consumers and selling techniques, we can advise on areas
in your website which may prove a blockage to converting your visitors
to purchasers and achieving the maximum sales revenue through your
sell items via eBay (whether on their own or in conjunction with your
website), we can advise on what errors you may be making in your
listing strategies which may have a negative impact on the values you
achieve through auctions (or even prevent sales). We can provide
techniques which ensure that we achieve the highest eBay
conversions and auction values (frequently 40-50% higher than those of
closely at your business and what you offer to your customers to
identify unique selling points which can then be used to promote your
business and confidence in your brand.
Analysis of Your Visitors
website is up and running and your website promotion methods have
ensured that you are getting plenty of hits, but this is not reflected
in the number of orders which you are receiving, you need to closely
analyse the people who are visiting your website.
on your website server can provide details of which pages fail due to
errors and which pages are most often visited, but beyond that,
detailed analysis of visitors is sorely lacking. We can therefore
recommend a package to suit your needs which will track visitors as
they come to your website, identify how they move through your site and
at which point they leave.
identify bottlenecks in your site and pages which may put people off
from placing an order (for example, it may be too difficult to find
your order page). As a result, we can help you to improve the
navigation and usability of your website and streamline the key paths
to make a sale.
of this type of tracking is that details of the internet services used
to access your website can identify potential customers, particularly
if you are getting several people visiting from the one company. See
our page on visitor
tracking for more details.
I am Concerned about the Cost
appreciate that many smaller traders are looking to use the internet to
compete with the bigger players and to widen the market available to
therefore do not charge £1000s for our services - website
analysis fees depend on the complexity of your site and range from only
£200 for a site of up to 20 pages. We can also agree to
monitor and report on your web site upon a regular basis for a smaller