Choosing a
Web Site Hosting Company
The most important thing when designing a
website is the choice of hosting package which you use. You need to think
about your overall internet strategy before you consider who should host your
web site. This review of the hosting packages which we ourselves use
should provide an indication of what to look for when choosing a webspace
provider.
Ideally, you need a fast and reliable internet server, but
you also need to consider whether you need the ability to run programs (or
scripts) on your
server (such as Perl, ASP, .Net, PHP,
CGI-BIN scripts). Programs can be required to check forms which you have on your
website, or to generate up to date pages from a database (for example a shop front).
You may also want to allow users to upload and
download files from your site using FTP (File Transfer Protocol) and may even
need to consider the use of sub-domains to provide distinct areas to your
website.
You also need to consider whether you need
Microsoft FrontPage and Microsoft Access extensions to provide extra
functionality to your site; and whether you need to be able to access a database
on your server.
The more features a hosting package offers you the
better, as it provides the maximum flexibility for improving your website at a
later stage.
Another factor to consider is the estimated amount of traffic that your website
will receive. The more traffic (visitors) that a website attracts, the
greater your bandwidth requirements. Bandwidth is a limit on the amount of
information that can be downloaded from your website
and is typically limited to a set amount of GB (GigaBytes) per month (although some servers
also put a daily limit on this). This is different to the download limits imposed
by some internet service providers (such as Freeserve) who restrict how much
people accessing the internet through their service can download in each month.
Why Not Use Free Web Space?
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Plenty of people provide free space for web sites (AOL, MSN and Yahoo are
just a couple). However, they do not generally allow you to run programs
on the server (essential for form handling) and often add advertising. You
are also generally unable to get much detail about your visitors.
Other common problems with free web space can seriously hinder your rankings
in search engines.
In particular a lot of free web space sites place your own webpage into a
frame and then generate a page around it containing extra or repeated
information. This can prevent some people and search engine robots from
seeing your actual webpage. Even worse are some providers who do not allow
search engines to access your real web-pages without a username and password !!
Repeated information may be treated as spam by the search engines and so should
be avoided.
Probably the worst instances of using free web site hosting are:
1) A free web page advertising a
computer show - although this appeared fine within Microsoft's Internet Explorer
and some other internet browsers, in the popular Opera browser, it can cause problems, with the
advertising frame flashing repeatedly over the left hand side of the actual
page, or advertising blocking some of the sites logo and navigation links.
2) Another well known free web-hosting provider has also been utilised to
host someone's adult website, which downloads a piece of spyware onto your
computer without warning you. As a result, when you find any sites hosted
with this provider through the Google search engine, a warning comes up to state
that the website is not safe and should not be visited unless you are certain of
the authenticity and willing to take the risk that it may harm your computer.
In general, the addition of any advertising to your website by the hosting company is unattractive and you have no control over what
advertising is displayed. If you adopt the right strategy, you can add
advertising to your website which will be of specific interest
to your visitors and generate an additional stream of income for yourself.
You can also use a similar approach to promote your own website through
advertising.
Finally, the fact that most free web site hosting prevents access to the root
directory, prevents you from giving any instructions to robots over which parts
of your website they should index. This can prevent you from adopting a
proper search
engine optimisation strategy.
With unreliable access, low bandwidth and slow
servers, free web space is only really useful for small personal sites and certainly not for commercial websites.
What If I
Need to Offer Large Downloads?
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If you offer your users various downloads (for example, software, music or
video), then you need to carefully consider how much bandwidth you need to
provide. Hosting accounts offering 250GB of space may seem sufficient, but
if your files are typically 12-15MB (or even 100MB+ for videos), it is easy to
see how, with a few thousand visitors per month, your bandwidth can soon be used
up. Hosting companies do not normally prevent people downloading or
accessing your website once the bandwidth limit is reached, but you may be
charged additional fees to cover the excess.
You
may wish to investigate the use of Streamload's
MediaMax which provides unlimited file storage for MP3, Divx, Anime, Movies, Images, and Music .
They also add the ability to charge your customers for downloads, make them
searchable, mark them as Adult Only and even include them in emails.
Charges are based on the download width and amount of storage, although for Home
and Small Business users, charges are a lot less.
How do I use
a Database with my Site?
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The most usual form of using a database (for example a stock and prices database
for a shop-front) is a SQL database.
SQL (Simplified Query Language) has become an industry standard means of
formulating queries to retrieve data from a database whether it is stored on
your own computer, or on a server. The database itself can be generated
using a multitude of database programs (such as MS-Access) and uploaded to your
server after any changes (or even accessed directly, depending on the
permissions that are set).
Most programming languages which are used to create pages for a web site (or
used to parse forms and add information to a database) will have libraries to
allow you to link them to the database using SQL. When choosing a hosting
company, it is recommended that you check that SQL support is provided, or at
least available as an add-on at a later stage if you find it necessary.
What is the
Best Value Hosting Service?
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It all depends who you talk to, as there is a wide difference in hosting packages available. The cheapest
plans which we could find offered directly in the UK, tended to offer only very limited
bandwidth (of around 1GB per month) or only a low amount of storage space on the
server, unless you were willing to pay over £15 per month. Some hosting
companies also offer hosting for life after payment of a one-off fee, whereas
others offer hosting packages from as little as £1 per month.
Really you need to go on personal recommendation and
experience. We find it hard to see these very cheap hosting providers can
have an effective long term business plan or afford to offer the level of
support of the more expensive providers and the feedback on forums tends to
underline this. We would therefore put these in a similar category as the
free website providers.
The main factors (apart from experience with support)
have to be bandwidth and space provided for your files.
It is difficult to judge how much bandwidth is required, but our own
RWAP
Adventures site, which is only fairly small and is also quite limited in its
appeal, uses 1.6Mb of bandwidth per day
on average !!
Taking all of the above factors into account, we eventually settled on two
hosting providers for our needs.
We would however, recommend that you look at these one of these three low cost hosting solutions
(which although based in America, are available worldwide):
iPowerWeb,
Globat
and GoDaddy.
These all offer the same reliability and access speed as any other web hosting company, but
pack a lot of features into a low price. We have used these for a number
of years without any issues and in particular have found their free technical support
excellent (and always quick to respond), with a willingness to assist with
scripts that do not work for whatever reason as well as server related queries.
GoDaddy is especially useful for hosting websites which rely heavily on
scripting, such as ASP.Net based websites and ones which require full MS SQL
access.
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Common Features
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- No additional advertising or controls added to your webpages
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Fast reliable hosting services.
- CGI-BIN, ASP, Perl, and PHP languages, together with server side includes
- $50 advertising credit with Overture (open a US account with Overture to receive this)
- Front Page Extensions
- MySQL database support
- Online Page Design Tools
- An SSL Secure Server
- Support for RealMedia Audio and Video, Streaming audio, macromedia shockwave and Flash (subject to bandwidth limits)
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iPowerWeb Features
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Globat Features
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- 10GB of web-space
- 250GB bandwidth per month
- 2500 POP Email accounts, together with an unlimited number of forwarding
email accounts, autoresponders and filtering
- Shopping Cart, guestbook, visitor counters, chat and bulletin boards
already setup
- $30 advertising credit with Google AdWords
- Online logo designer and GIF optimiser.
- MIDI file support
- Range of user guides on website design, advertising, creating
profits from your website and search engine optimisation
- Anonymous FTP accounts (if required)
- PHPNuke to provide an automated news system
Cost: $6.95pm for 24 month package
Visit iPowerWeb
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- 1,000GB of web-space (minimum - up to 5,000GB)
- Massive 1,000GB bandwidth per month (up to 2,000GB)
- Host 10 domains on one account.
- Unlimited POP Email accounts.
- Shopping Cart
- Online photo gallery included
- Merchant account to accept credit card payments (subject to a
2.9% fee on transactions, but no setup fees or annual fees).
Cost: $6.95pm for 36 month package
Visit Globat
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GoDaddy Features
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- 10GB of web-space (minimum - up to unlimited space)
- Massive 300GB bandwidth per month (up to unlimited
amount)
- Host multiple domains on one account.
- 100+ POP Email accounts.
- Online photo gallery, forum and blogs included
- ZenCart included.
- Ideal for CGI and ASP.NET scripting
Cost: £2.87pm for 36 month package
Visit GoDaddy
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